You won't be able to arrange or host any new live shopping events on Facebook after October 1, 2022. Although you won't be able to make product playlists or tag goods in your Facebook Live videos, you can still utilise the service to broadcast live events.
We are focusing more on Reels on Facebook and Instagram, Meta's short-form video product, as consumer viewing habits change to short-form video.
Use Reels and Reels advertisements on Facebook and Instagram to experiment with reaching and engaging people through video. To facilitate further exploration and deliberation, you can also tag products in Reels on Instagram.
Facebook Live Shopping |
You can set up live shopping on Instagram if you have a store with a checkout and wish to hold live shopping events there.
You can download your video from your Page or Creator Studio if you want to keep a previously live video.
Source: Meta Business Help Centre
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