About Twitter Profile Labels

Twitter uses visual identity signals like labels and badges on account profiles to help distinguish between various account types and to give more context about them. While some of these labels are generated by Twitter, others are the result of user activity. Here is a list of the labels and badges that are frequently seen on account profiles.

Applied Profile labels by Twitter

Checkmark in Blue

The blue checkmark can indicate one of two things: either that a user's account has been verified according to Twitter's previous verification standards (active, notable, and authentic), or that the user has an active subscription to Twitter Blue, the company's new subscription service that launched on iOS on November 9, 2022. The active, notable, and authentic criteria that were applied in the previous process will not be reviewed for accounts that receive the blue checkmark as part of a Twitter Blue subscription. Here is more information about the blue checkmark.

Gold Checkmark

The gold checkmark identifies the account as a Twitter Blue for Business official business account.

Licensed labels

Government accounts (institutional accounts, elected or appointed officials, and multilateral organisations)*, some political organisations like political parties, commercial companies including business partners, major brands, media outlets and publishers, and some other public figures are given the designation of official profile.A special label, as shown below, is displayed by state-affiliated media and government accounts that serve as a geopolitical or official government communication channel.

Government labels and labels connected to the state

Labels on state-affiliated profiles give users more information about the accounts that are under the control of specific state-affiliated media organisations and people closely connected to those organisations.

Government labels are applied to accounts from the main countries where Twitter is active that are heavily involved in geopolitics and diplomacy.

These labels also state whether the account is run by a government representative or a state-affiliated media organisation, as well as the nation with which it is associated. A tiny flag icon is also present to denote the account's affiliation with the government or as a platform for state-run media. Learn more about account labels associated with the federal and state governments here.

Potential Labels

For some elections, candidate labels for official national-level political candidates include additional information about their Twitter accounts. The label can be seen on the candidate's Twitter profile, as well as on the Tweets that the candidate's account sends and retweets. The office the candidate is running for, the state the office is in, and (if applicable) the district number are all listed on the labels. Here is more information on election labels.

Accounts with Automated Labels

Automated labels offer transparency by assisting you in determining whether or not an account is a bot. You can tell an account is generating automated content because of the "automated" account label that it displays. On account profiles, beneath profile names and handles, are automated account labels that are currently undergoing testing. Here is more information on automated account labels.

Own-Chosen Profile Labels

Reputable Category Labels

When a user switches to a professional account on Twitter, professional category labels are chosen. Users are free to change their professional category at any time, and Twitter has no control over who chooses these labels.

Source: Help Center Twitter